• Virtual Delivery of this Course is Available
Product Management is a discreet discipline connected to, yet apart from, Product Ownership. In this course, you will learn techniques to make your products more customer-centric and help you better understand and relate to customers. You will learn about product discovery and Product Strategy as key to aligning your product with the organization’s purpose and customer needs. This course focuses on the skills required to identify and understand customers and discover and deliver winning products. This course includes the ICAgile Professional Product Management Certification (ICP-PDM).
Learning Topics - 16hrs
Session 1
PRODUCT MANAGEMENT INTRODUCTION
» The product is never just the product
» Product types
» A project is not a product
» The product lifecycle
» Alignment with the organization
» Market research
Session 2
DISCOVERY PART 1
» Industry research & market sizing
» Understanding the customer
» Using research to identify product ideas and solutions
» Design approach
Session 3
DISCOVERY PART 2
» Crafting a compelling vision
» The entrepreneurial mindset
» The organizational ecosystem
» Competitive analysis
» Designing hypothesis tests & experiments
Session 4
DEVELOPMENT & PRODUCT INTRODUCTION PART 1
» Planning for success: complete requirements
- Build, buy or partner
- Embracing risk
» Outcome-oriented roadmaps
Session 5
DEVELOPMENT & PRODUCT INTRODUCTION PART 2
» Metrics that matter for products
» Cross-functional teams
» Slicing the product
» Pricing strategy
» Technology adoption curve
Session 6
GROWTH, MATURITY & DECLINE
» The ugly reality
» Idea management at product level
» Understanding your customer
» Teams across the product life cycle
» Know your product